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Ever since attending WWDC, I've known that I would be waiting in line for an iPhone today. The feeling of being surrounded by a large group of apple fans is like no other. Why yes, I am drinking the cool-aid, thank you very much. What can I say, its 5:30 am. The only other time recently I've been up this early was when my kids were scared by a thunderstorm. Yet, here I sit, waiting patiently for my chance to be a part of the iPhone 4 phenomenon.T-minus 90 minutes!
While most of the information garnered at WWDC is strictly confidential, one thing I can talk about is the fact that Handelabra got a chance to sit down with some Apple interface designers to go over our apps from a usability and UI point of view. Specifically with regards to StyleAssist, some of the incites reaped were terrific.What we've constantly struggled with while building StyleAssist is the balance between design and usability. The simple fact is that making a thing supremely usable often times means making it ugly. This is a personal opinion and I know there are MANY people who would disagree with me. Yes, usability offers it's own beauty but StyleAssist is meant to appeal to a certain type of person - someone who appreciates a certain amount of style (it's right there in the name, after all). That being said, the one resounding incite that came from our session was this:
More pictures, less UI.
That spoke to the simple brilliance in this quote:
"Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." -Antoine de Saint-Exuper
It's a constant push and pull between usability, design, simplicity and power. The goal is finding the right amount of power to make a thing worth using while still being simple enough to remain usable, but at the same time not ugly. It's a tough row to hoe and it was priceless getting another set of eyes to look at it. Specifically eyes that have done it before, for a company that often times values usability, design and simplicity over power.
What we needed to do was find the "center" of the app and let the UI design itself. In our case, the center of the app is pictures. All we needed to do then was find the smallest amount of UI that would facilitate the functionality we wanted to accomplish. Only then did we start to "design" those UI elements. The new look of StyleAssist is, to me, a lot more focused and, hopefully, easy to use.
We'll see when we launch it later this summer!
Well, I'm home, cleaned up and the jet lag has mostly worn off so that makes it time to decompress. And frankly, I've never felt more like a zip file in my life.Attendees are all under NDA so I can't go into specifics regarding anything beyond the keynote, but I can explain what I mean about a zip file. At around 2pm Monday, apple turned on a fire hose and aimed it at around 5000 developers. It was then up to us to catch as much info as we could. There was precious little time for reflection between sessions, we just needed to take copious notes and move on. I expect it will be several weeks before the entirety of what we learned will be "available to the system" in uncompressed form.
Suffice to say, I feel like Handelabra could have taken 5 people instead of 2 and still missed something somewhere. Between new frameworks, updates to old frameworks, additions to software and hardware, it's clearly a VERY good time to be in the mobile space.
And on the other side of the coin, Handelabra made some fabulous connections with developers working on some amazing new products. I truly cant wait to see what comes to market in the next 2 months.
Thanks to all the great people we met this week! Can't wait for WWDC '11!
I had my bingo card all ready on my iPad at the keynote yesterday.. and here are the results!
Read moreSeveral months in the making, the new and improved Handelabra.com is now live. More information about StyleAssist and GAME.minder, some more info about the company and news and blog sections are the main highlights. Please feel free to poke around and let us know what you think.
I've used Apple products since I was 8 or 9.Every professional job I've had, I've done on a mac.
I even worked for Apple retail for almost 3 years.
But in all that time, I've never attended one of the near-legendary "Keynote Speeches", so to say I'm excited is an understatement. But it's not in a "drinking the kool-aid", "prostrate myself before the Steve" kind of way. Honestly, it's not. (I swear).
What I'm most looking forward to is seeing one of history's greatest marketers in action, first-hand. I don't think that's an overstatement. How many companies out there would love to have the entire internet stop and listen every time you announce a new product? I know I would. How apple got themselves to a place where they can call a meeting and have people start lining up before dawn to participate is the subject of books and beyond the scope of a blog post. But nevertheless, that's what they've done and I can't wait to be there in person.
(ok, maybe just a little kool-aid)
I spend a lot of time thinking about the state of copyright in the digital world. I took a few “law classes for non-lawyers” when I was finishing my undergraduate degree and one focused specifically on intellectual property in the digital age. I found it completely fascinating.
Quick question, of the following 3 options, what is the PRIMARY function of copyright? (in the united states)
Here’s what the United States Constitution has to say about it:
To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries.
You may notice the distinct LACK of a mention of profit. I bring this up because I think we as a society have lost our way with regards to the usefulness of copyright and other intellectual properties. The term of copyrights, back in ye olden days, maxed out at around 28 years - a 14 year term with an additional 14 year optional extension. Ever since then, it’s been continuously extended to the point we are at currently which is long enough as to be essentially meaningless for normal people (once you start measuring things in “life of the author plus”, it is essentially meaningless, in my opinion).
So what’s wrong with having such protections? And why would someone whose work is protected by copyright (the code used in apps) be against them? It all goes back to the stated purpose of copyright in the first place.
The goal of providing protection to authors for a LIMITED time is to give an incentive to create. Which then brings us to the question of WHY we want people to create. I would hope the answer to that would be self evident. But the idea of these protections being LIMITED is an important one because it creates something that is often taken for granted - the public domain. If you want to know why Grimm’s fairytales are constantly being remade, or how the novel Wicked (http://en.wikipedia.org/wiki/Wicked:_The_Life_and_Times_of_the_Wicked_Witch_of_the_West) could be written without a license from L Frank Baum, you need look no further than the public domain. This is a magical place where copyrighted works pass on to and become the property of all humanity. The beauty of this place is that it means that anyone can use them in any way to continue the cycle of creation.
So what the hell am I talking about when I say “split copyright in 2”. Well I’ve been thinking that maybe we should start looking at the idea of copyright through a whole different lens. I’m starting to think that maybe we break it into “primary” and “secondary” copyright.
Primary copyright would be a lot like how we see it today, but with time limitations more in line with how things started. Just to pick a number, let’s say 25 years. In my opinion, if you create something with the goal of profiting from it, and you can’t make that happen in a quarter century, it shouldn’t be the job of copyright law to facilitate it. Primary copyright would be unable to be transferred (similarly to moral rights - http://en.wikipedia.org/wiki/Moral_rights_(copyright_law)), except with regards to works made for hire or instances of corporate authorship. This is what leads us to:
Most of what happens in the world of copyrights today is related to licensing. Warner Brothers buys the rights to Harry Potter, and they alone are licensed to create movies based on the books. In my vision of secondary copyright, the type of license you can buy is a little different than it exists today.
In keeping with the stated goal that copyright is meant to promote the PROGRESS of science and the useful arts, secondary copyrights would be limited to a shorter period than that of primary, say 12 years.
In today’s world, the book of Harry potter and the Sorcerer's Stone was published in 1997. When will it’s copyright expire? The answer is, we won’t know until J. K. Rowling dies. But from that day, you need only wait 70 short years and then book one (and ONLY book one of course) will pass into the public domain. Do you see what I mean by essentially meaningless? There’s a decent chance that less than 1% of the people reading these words right now will live to see Harry Potter enter the public domain.
Under my proposed system, the book will enter the public domain in 2022, a good 12 years from now. Still a decent amount of time for J. K. Rowling to have exclusivity over publishing rights.
And the movie? The rights for the first Harry Potter movie were secured in 1999 and the movie released in 2001 which would allow that movie to pass into the public domain in 2013 under my proposed system; only 3 more years. At that time, anyone could copy and re-release the movie for their own profit. It’s obvious why the studios would hate this idea, but why should we, the people love it?
How about these:
Neither of these are legal without express written permission (and a hefty license fee) under the current system, until and unless the item in question is in the public domain. But there is a key distinction to be made here:
in 2013, when the movie passes into the public domain, the book still has some time on the clock. You still can’t shoot your own version of the movie based on the book and this is by design.
As I see it, the act of CREATION falls within the definition of copyright, as it is laid out in the constitution. Sure, there could be a profit motive, but the act of creation itself is why copyright exists. But the act of licensing is driven by one motivation: profit. As such, I don’t think it deserves the same level or length of protection. If you license a work, in search of profit, you get limited time to do so. If you can’t secure a profit in that time, it’s not the job of the law to provide you with “the long tail”.
Is this proposal perfect? Doubtful. But I think it presents a decent first step in swinging copyright back to the track it was originally meant to be on, and away from the current “corporate profit protection statute” that it has become.
Agree or Disagree?
The most recent build of StyleAssist has brought us to feature complete status for 1.0. Now on to testing!
